What is Demand?

Vidico teamed up with Parrot Analytics to produce a pair of brand explainer videos designed to communicate the value of Parrot Analytics' streaming video demand measurement platform.

The client's brief was to communicate the concept of "demand" – PA's way of measuring audience engagement and viewership – in a visually striking animated video, which could stand toe-to-toe with the kinds of content offerings Parrot Analytic's streaming giant clients are known for.

Keith was involved from the initial concept, through the script writing phase, overseeing the production in the role of Creative Lead, working closely with Creative Producer Riley Nicholls and illustrator Abby Pinchen.