Product feature walkthroughs created for the world's leading audio platform
Keith led the production of several product feature walkthrough videos, as part of Spotify's increasing focus on podcast content as a pillar of its audio offerings.
The videos were aimed at podcast creators and coincided with the launches of new feature updates to the Spotify app.
The visual and motion design was designed to be clear, fluid and engaging, creating excitement for the new features and encouraging creators to adopt them as part of their workflow.
Spotify for Podcasters
Creative Direction: Keith Crawford
Illustration & Design: Victoria Roberts
Production Company: Vidico
Client: Spotify